The company was founded in 2002 by Killian Rieder and Jeff Julkowski and based on the concept of putting jewellery design into the hands of the customer. Killian, a former designer with fashion icon Polo, wanted this brand to be personalised to allow women to change and customise it to fit the mood, moment or occasion, like a chameleon that changes in its environment.

Chamilia has a line of handcrafted beads in 14k gold, sterling silver, Swarovski® Crystals, Italian Murano glass and coloured stones that pair with beautifully designed companion bracelets, bangles and necklaces. The result is a fresh, contemporary twist on the traditional charm bracelet